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Business lists by company size

Small business is the most requested filter and the least defined one. The US and the UK do not draw the line in the same place, and neither matches what most sales teams mean. This page sets the definitions side by side, says where size data comes from, and how to order a list by size without buying the wrong companies.

What small business means, officially

There is no single definition. Here are the two that matter for an English-speaking list, as published by each government on 3 October 2026.

CountryWho draws the lineWhere the line sits
United Statesthe Small Business Administrationit varies by industry, measured in employees or in average annual receipts. The SBA's own summary: most manufacturers with 500 employees or fewer, and most non-manufacturing businesses with average annual receipts under 7.5 million dollars, qualify
United Kingdomcompany law, for the accounts a company filesa company is small if it meets any two of three tests: turnover of 15 million pounds or less, 7.5 million pounds or less on its balance sheet, 50 employees or less. A micro-entity meets two of: 1 million pounds turnover, 500,000 pounds balance sheet, 10 employees

Neither is what a sales team usually means. A company with 400 staff is small for the SBA and large for most outbound teams. *So the first question is not small or not, it is: how many people, or how much revenue, and counted how?*

Where company size data comes from

SourceWhat it measuresWhat to watch
US County Business Patternsestablishments, grouped by employment size class, by industry and areaan establishment is a site, not a company: a 2,000 person firm can have 300 small sites
UK Companies Housethe accounts category each company files underit tells you small or micro, not a headcount
Company profiles and directoriesa headcount range shown by the company or estimated by the platforma range, often self-declared, and rarely updated when the company shrinks or grows
Map listingsnothing about sizea busy storefront and a one-person office look the same

The trap of this cluster: the employee count of a company and the employee count of the site you call are two different numbers. If you sell to the head office, count companies. If you sell to whoever runs the site, count establishments.

Ordering a list by size

Say it the way you would brief a colleague, with a number:

What you wantHow to say it
Owner-run businessesevery bakery in Texas with fewer than 10 staffCount it
Small companiesevery accounting firm in Greater London with 10 to 50 staffCount it
Mid-sized companiesevery software company in New York with 50 to 200 staffCount it
Large companiesevery manufacturer in the Midwest with more than 500 staffCount it

If size does not matter to you, do not add it. We never ask you to narrow your target: the widest list that matches what you said is the right one. A size filter is yours to add, never ours to suggest.

Why size filters cost lines

Every filter removes lines from the count, and the size filter removes more than you expect, because many companies have no reliable size anywhere. A company with no published headcount cannot be shown to have 10 to 50 staff, so a strict filter drops it, even if it fits. Two ways to handle it, and you choose: keep only the companies whose size is known, or keep the unknowns and mark them. During the call, we tell you which of the two the count you are given follows.

Where to go next

Tell us who you want to reach. We count them for you in a 30 minute call, you call one of them with us, and the first 100 contacts are on the house.

Count my target

The count is free. You only pay for lines delivered with a phone number, and a wrong line is refunded on proof.